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Temu was among the fastest-growing large websites in the US last year, according to a new analysis by Similarweb. When considering only websites with more than 10 million monthly visits, Temu came in second only to OpenAI, which saw its traffic grow by 2,690% in 2023 as AI exploded into the mainstream. The ad intelligence company told Modern Retail that Temu spent an estimated $517 million on US ads between September and December 2023. AliExpress, the Alibaba-owned online marketplace, was in third place behind Temu with year-over-year traffic growth of 290%. AliExpress was launched in 2010 but still saw significantly less traffic than Temu in 2023, with an average of about 24.2 million monthly visits.
Persons: Temu, David Carr, AliExpress, Carr Organizations: Pinduoduo Holdings, Business, Modern, Duo Security Locations: Boston, China
"Everybody hates multi-factor authentication," cybersecurity expert and former government hacker Kyle Hanslovan tells CNBC Make It. Microsoft has claimed that multi-factor authentication can prevent 99.9% of cyberattacks on personal accounts. Fewer than half of U.S. small business-owners require employees and customers to use multi-factor authentication, according to the Cyber Readiness Institute. They're more likely to choose the path of least resistance whenever they come across an obstacle, like an extra step for authentication, Hanslovan says. "If you [use multi-factor authentication] and choose that app, you're almost ahead of most of the pack and attackers will move to somebody who's the slowest one."
Persons: Kyle Hanslovan, Huntress, Hanslovan, I've, you've, Warren Buffett Organizations: CNBC, U.S . Air Force, National Security Agency, Air National Guard, Microsoft, Duo Security, Cyber Readiness, Mobile, Google Locations: U.S
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